The biggest challenge for a salesperson is how to not sound like one when spilling spiels. That’s because “people love to buy, but hate to be sold to.” That means most customers would want to do their shopping undisturbed. One of the many reasons why e-commerce locally has seen record-breaking growth, especially since the pandemic lockdown started last year. But this came with a price of people getting scammed easily of their hard-earned money and having more trust issues with online sellers. Which makes it more important these days for telesales professionals to focus on rapport-building, at least during the first few interactions, than traditional selling with which we’ve been trained to close the deal every chance we get.
continue reading »Rapport versus selling
