Instagram’s been redesigned

While Instagram’ers have been waiting for the algorithm change, that’s supposed to allow you to see photos and videos that make more sense to you as opposed to a chronological timeline, we were instead presented not only with a new logo but also a plain and flat, black and white app redesign.

Many IGers find this design change decision weird and unnecessary, especially those opposed to adapting the iOS flatter interface and Google’s material design. Now that smartphones are getting the best tech and have become more affordable, why are these mobile platforms and apps implementing these changes, only to be plain looking?

In the case of Instagram, with a logo that’s already easily recognizable, why change? Here’s the reasoning from the Instagram Blog:

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

It is “simplicity” that probably influenced the redesign direction big time, pushing the focus on content or creation, rather than the interface, like most apps following this trend. And like the previous redesign of the VSCOcam app (a favorite among IGers), many will surely ask, will this new look benefit users or confuse first timers? The app’s been stripped of colors, particularly that shade of blue Instagram’s been known for, but it’s practically the same app asking you to either snap or double-tap. Even the web version reflects some of the new design elements.

A video posted by Instagram (@instagram) on

Sans the initial resistance from the community, Instagram’ers, old and new, can now breeze through exploring the app easily, ignoring the plain, black and white elements (even the rainbow-hued, gradient logo is forgivable), allowing you to concentrate on either snapping and editing a photo or video or double-tapping posts you favor.

Five years and Instagram’s been redesigned. That brightly colored icon might take some time getting used to, in the meantime, let’s keep Instagram’ing!

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