IMMAP 2014: Digital Transformation

Spent the past two days at the 8th Internet and Mobile Marketing Summit or IMMAP Summit 2014, representing my company Home Shopping Network Inc., of which I’m currently the General Manager for contact center operations. IMMAP, established in 2007, is comprised of Internet and mobile marketing professionals and practitioners of the industry. While the summit’s target audience are digital marketers or advertising agencies, businesses regardless of type or size, are sure to benefit from the ideas and best practices shared by speakers. That is, if the aim is to adapt to its evolving customers and the ever changing consumption landscape, as well as ensuring continued growth through digital marketing strategies that actually work.

I was particularly interested in knowing who the “Pinoy Digital Consumer” is, presented by Nielsen’s Carole Sarthou on Day 1, and finding out how to best serve him/her, who now spends most of waking hours on a mobile device. Good thing I was able to catch the panel discussions on “E-Commerce and Logistics” participated in by speakers from ACommerce, Xend, Island Rose, and EZtap. Day 2 offered an eye-opening keynote on “Crowdsourcing” by Rappler’s Maria Ressa and “Slaying the Elephant: Digital Transformation from the Inside Out” by DigitasLBi’s Christopher Lee Ball in the morning, which I’m sure to apply in strategizing our social media campaigns through my web services team.

Missed the afternoon sessions as I have to be at the office for an appointment, but all in all, two days well spent on picking up great ideas for companies wanting to evolve with customers who are becoming more mobile and tech-savvy. Overwhelming ideas but of great value to business for keeping up with the digital era.

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