#CreateShareInspire #AnnexXIGersManila

IGersManila Philippines, in partnership with SM North EDSA, recently held an Instagram’ing 101 workshop focused on using Instagram (and phoneography in general) to #CreateShareInspire, kicking off the first day of the #ANNEXxIGERSMANILA exhibit as well, showcasing the finalists and winning entries of #KalyePH2014 black and white street photography contest, which runs until 01-February-2015 at the 4th floor activity area of SM City North EDSA Annex. This will be our first major event for 2015.

Sharing the stage with my fellow @IGersManila moderators Petim Maminta and Ed Calaycay, I took charge of “Create” and talked about how it’s become easy and fun to turn seemingly ordinary photo and video snapshots into amazingly beautiful visual art that’s Filterrific and stand out from the grid, using only your mobile device, a set of filter and editing apps, limited only to one’s creativity and imagination.

Screen Shot 2015-01-29 at 3.08.58 PM

Because we were only allotted 2 hours for the program, aside from sharing a few tips for making mobile photography (and videography) easily enjoyable, I went straight to discussing essential Instagram’ing apps that I (and most IGers I know) actually use, these are free and available for both iOS and Android devices, starting off with everyone’s favorite VSCOcam, then Phonto for putting text on photos, the swipe-easy Snapseed next, and the layer-artsy-doodle-friendly Studio app, each demoed with the help of our collaborators #TheColl members @nagaryan, @iamkebok, @ianaperalta, and @breinmars. In between sessions, our audience were serenaded by artists from SoundCloud Philippines. Our Instagram’ing 101 workshop was hosted by @ivanborlongan and @gelaramirez13.

Big thanks to the marketing team at SM North EDSA for reaching out to our community and to #TheColl members who were there to support and make sure everything’s smooth-flowing. as well as snap photos of the event, some of which are included in the photo collages below:

If you’re near the area, please do visit our #ANNEXxIGERSMANILA Exhibit until 01-February-2015 at the 4th floor activity area of SM North EDSA Annex. See you there!

IGersManila supports #UnicefPH #RightsOfChildren

UNICEF Philippines is celebrating its 25th anniversary of the Convention on the Rights of the Child this November and recently, they reached out to us at IGersManila Philippines to help in spreading awareness of their #UnicefPH #RightsOfChildren campaign in Instagram, which of course we proudly accepted.

To join, you are to choose one or any of the nine (9) children’s right/s that you are most passionate about, which you can download from www.unicef.ph and print like a placard, or show it on your mobile device, then post a photo of yourself on Facebook, Twitter or Instagram explaining why that right is important for you, hash-tagging your post with #UnicefPH and #RightsOfChildren.

While we were happy to oblige to support this social project, we wanted to give it our own twist, so we asked our collaborating team of fellow Instagram’ers (via #TheShift using the Line app) to share ideas on how we can help spread awareness, and everyone agreed to go beyond the selfie–we thought it’d be cool to do a pass-me-the-sign, 15-second video chain challenge, which we started with this post by @IGersManila:

But if you’d rather post a photo, it’s of course perfectly OK, as originally set out by UNICEF Philippines. Check out my Instagram post:

A photo posted by Carl Lozano (@cclozano) on

So what are you waiting for, join us in spreading awareness of #UnicefPH #RightsOfChildren. Here’s the caption you can use:

I’m @yourusername joining #IGersManila in supporting the #RightsOfChildren.

Now I am tagging @friend1 @friend2 @friend3 @friend4 to show support for #UnicefPH #RightsOfChildren #IGersManila #IGersPhilippines.

Visit www.unicef.ph and download a children’s right that you are most passionate about. Take a video or selfie with the sign, tag @unicefphils and post it in Instagram, and ask your friends and loved ones to do the same. #ktgvr


Proud parent here. My youngest son, Kirk Marcus, is the lead guitarist for the band endeared with the name “Sound of Heaven” or simply SOH, which he formed together with his best friend Luigi (guitars), tagged along Kurt (bass), Zaraji (drums), and Leila (vocals) later, all Grade 8, to join this year’s Battle of the Bands at Mater Carmeli School of Novaliches. And the family’s so proud that the band made it to the finals. As a kid I always dreamed of becoming a rockstar (until theater acting got the better of me back in college), I sure hope Marcus gets to fulfill his.

The wife and Luigi’s mom’s been busy acting the band manager part, from scheduling studio practices and hiring a coach, to shortlisting songs and picking outfits. I helped out with the photoshoot and did SOH’s tarpaulin, which would’ve won the best band tarp (turned out to be bigger than most on display at the school lobby), if there ever will be one, hahaha. While they didn’t win (actually the kids didn’t really want to win because they want to qualify to join again next year) SOH surely has won our hearts with the rawness of their music, resonating the pure, youthful vibes uniquely theirs!

Here are the videos of their performances, captured with an iPhone 5s and edited with iMovie for iOS.

The bigger iPhones are here!

It’s become an annual gadgetry watchdog of sorts, even for Instagram’ers who are on the lookout to upgrade and improve their phoneography. And when Apple officially announced the much-rumored and highly-praised iPhone 6 big duo, its fastest iPhone roll-out ever, it’s only a matter of weeks before these huge iPhone-siblings are expected to get locally introduced, just in time for the snap-shooting-fest of the holiday season. The new iPhones are both equipped with the Retina HD touchscreen display, now with enhanced iSight camera featuring Focus Pixels for faster autofocus, enabling quick photo and video snapping.

As expected Globe Telecom, my network of choice and the first to bring the iPhone here in the Philippines, has already put up its iPhone 6 page at http://www.globe.com.ph/iphone6 where you can register your interest for getting either the 4.7 iPhone6 or the bigger 5.5 iPhone 6 Plus. Smart subscribers need not worry, as it has likewise posted its own page at http://www1.smart.com.ph/pages/iphone6.

If my guess is right, we should be snapping strikingly color-rich photos and steadier videos with the iPhone 6 or iPhone 6 Plus by November 2014, until then, we all know what we’re saving up our Christmas bonuses for.


Pre-order for the iPhone 6 and iPhone 6 Plus starts November 7 while the official local release will be on November 14 for both Globe and Smart.

Spare Uber please

I have a car but I don’t drive. And when my driver went on emergency leave for over two weeks, it’s as if I was left with no choice but to commute to Makati daily for work. I live in North Caloocan, way past Fairview and almost bordering San Jose Del Monte, Bulacan, that translates to about 3 hours of exhausting commute to and fro. While no cab will agree to take me straight to Makati, why I hop on an aircon bus until I reach a “taxi-friendly” spot, I was glad to have discovered Uber Manila through a friend’s tweet. Eager to try out the ride-sharing service, I downloaded the Uber app, and with the sign up credit of 300 pesos, excitedly requested my first ride. And in less than 5 minutes, I was fetched by a Ford Everest (UberBlack) that got me to my appointment ahead even in rush hour and then a Toyota Vios (UberX) on a sleepy drive to Eastwood City. This cash-less, hassle-free riding experience got me addicted to Uber. Uber is commuting in stylish comfort–there’s this excitement of having to wait or guess what car’s picking you up or riding on a different car every request–and of course the convenience of credit card payment. Compared to taxi apps, Uber turns out to be even more reasonably priced, tipping is not even required. If only Uber’s available where I live, I’d give up my car and not ride a taxi ever again. But then it’s quite understandable that Uber now only serves select areas.

To think that this is not exactly a new service, which has been quietly introduced here almost a year ago, enjoyed by credit-card-toting commuters, even car owners like me, who knew of the service by word of mouth or social media, with the originating company continuing to make headlines in countries that are traditionally taxi-riding, such as ours the Philippines. And last Thursday, social media was abuzz by news of Uber Manila being shut down, as its partner car fell in the first sting operation conducted by the Land Transportation Franchising and Regulatory Board (LTFRB) on Wednesday October 22. [Rappler]

And by Friday, a normally difficult day for commuting, what with the rush hour traffic affecting almost all key business areas in the metro, I was getting worried that I’d be forced to hail a cab, as I was having a hard time requesting an Uber car from afternoon until evening and I couldn’t help but think or suspect that the service must have been suspended, or worst shut down.


But before 9:00pm clocked in, I was able to catch a Vios, that would’ve arrived at my office in 15 minutes, but got lost as our building’s not that easy to find at night, yet it didn’t bother me because the driver has been calling me for directions (who by the way spoke very good and straight English) and was apologizing for the delay. I was just relieved that Uber got stung but not dead.


It was a long ride to Quezon City but my driver and I forgot the time and the traffic having discussed his company’s legal technicality problems with LTFRB. I agree when he said Uber Manila’s here to stay as it addresses or eases the problems faced by commuters every day, which our government unfortunately has been having a hard time solving. Pretty much like how those UV Express FX started out, vehicles thought to be mostly colorum, but now’s even part of the transport service being offered in various malls. The Metropolitan Manila Development Authority (MMDA) sided with Uber, advising the LTFRB to “find ways to reasonably assist transport services” but you can’t help but take notice of the clamor of users for the government to simply spare Uber.

Now when or how do I get that MINI Cooper, Uber please.

Snap-Filter-Collaborate via @IGersManila’s #TheColl

At the 16th Philippine Instameet that coincided with the 10th Worldwide Instameet, we announced the relaunch of @IGersManila’s Collaborators otherwise known as #TheColl. While we remain an open community (and global at that), the #TheColl relaunch aims to recognize our fellow Instagram’ers who have been supporting @IGersManila’s collaborative projects and events and address the need for tiered membership, opening up three (3) levels of fellowship to our ever growing community, as we continue to work with partners and sponsors in a variety of campaigns. And in our first ever #TheColl #MusterDate this year held at A SPACE MANILA last 18-October-2014, we welcomed a new batch of members and discussed the mechanics of being #TheColl, including the different badges/pins and corresponding goals, detailed in this video:

If you have been an avid follower of @IGersManila, you’d know that it’s one of the pioneering Instagram communities not only in the Philippines but across the globe, known for its longest running daily photo challenge #9pmhabit and the hashtag #IGersManila tagged with over 4 million photos and videos. Join @IGersManila’s Collaborators #TheColl by applying here.

At the 16th #PhilippineInstameet and #WWIM10

Last 04-October-2014, we heed the call for Instagram’s 10th Worldwide Instameet or #wwim10 (which coincides to the celebration of its 4th birthday over the weekend and in recognition of the various communities it produced across the globe) by way of @IGersManila’s 16th Philippine Instameet held at the Track 30th of the Bonifacio Global City in Taguig. I used Meetup to announce and organize invites and attendance to this instameet and I must say it did help us big time, so we’ll be using it for our upcoming events.

The seemingly gloomy afternoon did not stop fellow Instagram’ers from trooping to Track 30th by Magic Hour (the sun’s still shying low though by 4:00pm), where we did our customary mugshots, circle of energy, and the classic “Porky Adobo” (that’s open sesame with a twist for the uninitiated). My co-moderators Ed Calaycay and Petim Maminta later grouped the over 50 participating IGers into five, assigned each with leads, and tasked everyone to name their team, come up with a cheer, and form the letters of IGERSMANILA with their creatively snapped photos of subjects they see around the park. The work they presented later as we convened at McDonalds for snacks, were as expected simply awemazing! Check out this video:

Collaged snapshots of the 16th #PhilippineInstameet and #wwim10:

Another exhaustingly interactive yet fun Instameet, everyone attending went home with the official giveaway goodies sent by the Instagram HQ. We also took the opportunity to explain the mechanics of / answer questions about, the upcoming 3rd Philippine Instagram Photo Exhibit and announce the relaunch of @IGersManila’s Collaborators #TheColl. We’re still an open community, but if you want to level up your membership to @IGersManila and have fun while doing it, check if you’re qualified and apply here.

IMMAP 2014: Digital Transformation

Spent the past two days at the 8th Internet and Mobile Marketing Summit or IMMAP Summit 2014, representing my company Home Shopping Network Inc., of which I’m currently the General Manager for contact center operations. IMMAP, established in 2007, is comprised of Internet and mobile marketing professionals and practitioners of the industry. While the summit’s target audience are digital marketers or advertising agencies, businesses regardless of type or size, are sure to benefit from the ideas and best practices shared by speakers. That is, if the aim is to adapt to its evolving customers and the ever changing consumption landscape, as well as ensuring continued growth through digital marketing strategies that actually work.

I was particularly interested in knowing who the “Pinoy Digital Consumer” is, presented by Nielsen’s Carole Sarthou on Day 1, and finding out how to best serve him/her, who now spends most of waking hours on a mobile device. Good thing I was able to catch the panel discussions on “E-Commerce and Logistics” participated in by speakers from ACommerce, Xend, Island Rose, and EZtap. Day 2 offered an eye-opening keynote on “Crowdsourcing” by Rappler’s Maria Ressa and “Slaying the Elephant: Digital Transformation from the Inside Out” by DigitasLBi’s Christopher Lee Ball in the morning, which I’m sure to apply in strategizing our social media campaigns through my web services team.

Missed the afternoon sessions as I have to be at the office for an appointment, but all in all, two days well spent on picking up great ideas for companies wanting to evolve with customers who are becoming more mobile and tech-savvy. Overwhelming ideas but of great value to business for keeping up with the digital era.