I’m usually 7:00am pronto at the office every Monday, that’s because I chose a car plate number banned until 7:00pm in Makati City every first day of the workweek, the same reason that pushes me to be early at work and avoid missing the almost always busy Mondays. But yesterday I found myself walking the whole stretch of SM Mall of Asia at the break of dawn to look for an open coffee shop, as I need to be wide awake for what seems to be the longest conference I’ll ever join – the first Mobile Festival in the Philippines at the SMX Convention Center, with 5 plenary programs that are supposed to end past my car coding hours. Insightful topics are to be presented by speakers from here and abroad, known for their expertise and contributions to mobile and a variety of industries.
I’m actually enrolled at the Mobile Marketing Academy, that instantly registered me to this event, and I sure am glad to have joined. Saw familiar faces and got to talk to some business owners who seem to be late in the game or just starting but are embracing mobile anyway. There’s this consensus on the floor that indeed, mobile technologies have changed the way consumers engage with brands, that before deciding on a purchase, the typically-pocketable device has become an automatic go-to for information that can greatly influence the buying decision. And that companies must be ready to use mobile for making customer engagement more productive, convenient, and instant.
Aside from the overwhelming learning sessions, the highlight of the conference is actually “The Pitch” with which our Web Marketing Officer Pauline “Petim” Maminta (and fellow moderator for IGersManila), is a contestant and who eventually won with her Team Saucy, who pitched a seemingly simple app/service idea that got the judges scoring high for its straightforward presentation and high practicability for McDonald’s 30-minute delivery.
I can’t wait to get all these mobile ideas rolling for the projects and campaigns I’m involved with, now back to work. Too bad, I didn’t find any coffee shop that opens that early at MOA, but hey I managed to stay awake in that 7:00am to 7:00pm ordeal.