Learned from teaching kids social media

A post shared by Carl C. Lozano (@cclozano) on

I just have to say yes when IGersManila got invited by SM City East Ortigas to its KidCon 2017 to do Social Media Bootcamp last May 2017. While I initially hesitated, having learned the target audience are kids, I realized I didn’t want to pass this opportunity to impart what little or big knowledge I have of social media. Awesome to be able to help out in educating youngsters on how they can have fun using sites and apps for sharing creative work and interacting with family and friends without getting trolled or bullied.

I’d like to think I’m already prepped up for this event, given our previous speaking engagements both in malls and schools, so I tweaked an old keynote, trimming long texts, taking out jargons, and adding more visuals to make the presentation easier to digest but interesting enough to keep the kids glued to their seats.

So on that first Thursday of May, tagging along my youngest son Marcus to be my photographer that day, we were at the venue too early than the afternoon schedule, but I was getting quite nervous as Marcus kept teasing me about the mall being huge and how I’m going to handle it when kids start crying or fighting. “I have several bags of Trolli Gummi Candies, kids can’t say no to treats shaped like their favorite burgers and pizza.” I told Marcus if that ever happens. And I bought about five toys to give away as prizes.

Nothing can ever prepare you though, once the kids are in, and started asking questions. They were expectedly silent the first half hour of the workshop, that’s when I decided to be quick with the keynote, have the chairs rearranged to a circle, and engage them with questions.

I was the one being taught actually after that, surprising insights from these bunch of about 30 smart kids, with ages ranging from 4 to 13 years old:

  1. Most of them don’t have a social media account.
  2. Most of them use the account of their parent/s to access social media.
  3. They all think that social media is Facebook.
  4. On Facebook, they watch mostly videos.
  5. They are able to name or identify all the Facebook reactions (emojis), not just the “like.”
  6. They likened Youtube to TV, only there’s no remote, and it’s where finding something to watch is fast and easy.
  7. They found it funny that I asked, but they know the difference between a website and a mobile app.
  8. While they are aware of Twitter and Instagram, they are not interested in signing up to any of the two.
  9. Most have a Snapchat account.
  10. They all fancy Snapchat’s filters/lens and face swapping features over Facebook’s offering.

Which makes me more proud of having accepted this assignment. These learnings I’d be incorporating in my keynote on our upcoming projects.

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