iPhoneography with the new iOS 7

So Apple has finally unveiled iOS 7, proclaimed by its top honchos as “the most significant iOS update since the original iPhone” confirming rumors of its departure from skeuomorphic styling, in favor of a somewhat simplistic and flat redesign, completely changing the user interface. While this is a welcome aesthetic change, some of the features being hailed as new, have been integrated way ahead with other mobile platforms.

Don’t get me wrong, I’m in love with my iPhone and no software hiccup can make me give it up, but there’s always this appetite that only Apple can whet with exciting and breakthrough surprises, and the WWDC 2013 announcement of iOS 7 seem to be just that, flat. Anyway, I’m all for a clean look and feel, already I’m liking the distinct color palette and that fancy subtle motion and layering, but it’s really the new Camera app that I’m curious about.

This is how you’re camera will look like in iOS 7. Impressed?

Excerpt (and image) from Apple:

iPhones are used to take more photos around the world every day than any other camera, and with iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe.

With a camera that’s already very impressive (at least in the iPhone 4/4S/5) I smell Instagram’ing influence with this update, so Apple has given in to square framing and filters – hurrah for the insta-retro-artsy. And why not? It spawned its own brand of photography, what we now call iPhoneography (or simply phoneography as a general term to include all mobile devices with camera). Should I complain that these too-basic of features are not included in previous/recent iOS versions? No, because there’s been a bunch of apps for that.

I will not be surprised if this new Camera app solidifies the iPhone’s top ranking as camera of choice, as with the iOS 7, snapping square photos and applying photo effects will now be a tap or gesture away. Instagram’ing will definitely be more fun and easy.

But we’ll have to wait until around September this year, when iOS 7 is set to be released, to give it a proper Instagram’ing and iPhoneography spin.

Carl C. Lozano (aka Daddy C or CCLozano) is an Operations Management and Customer Service Professional, currently the General Manager of HSNI and Founder of IGersManila Philippines, one of the pioneering communities in Instagram, open to Filipino Instagram’ers (IGers) and phoneographers around the world, with its longest running photo challenge – the #IGersManila #9pmhabit – becoming the daily visual storytelling habit that continues to yield positive interaction online and offline. Keep the good vibes rolling! #KTGVR

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